ABOUT ME

I'm a Creative Director with deep experience leading remote, cross-functional teams in the B2B manufacturing space. My work centers on building strategic brand and marketing initiatives that connect with retail partners and drive product adoption.

I take a hands-on approach to design leadership, with a strong focus on brand consistency, compelling product storytelling, and engaging experiences across digital, print, packaging, and trade show environments.

I’m passionate about fostering autonomy within creative teams, streamlining workflows, and working closely with product, sales, and executive teams to ensure our creative work supports both business objectives and the realities of the retail landscape.