BRANDING • BROCHURE • PACKAGING

A New Name for the Flame

Sterling Oaks was developed under the BOND umbrella as a bold, standalone brand built for retail.

Created to house a line of wood-burning fire pits, the brand needed to feel strong, modern, and accessible, something that could hold its own on a Target shelf while elevating the everyday backyard experience. From the name to the visual identity, everything was designed to balance rugged durability with refined simplicity.