BRANDING • PACKAGING • POP • PRESENTATION

IN THE NOW

Originally developed as a grill brand, FlamePro needed a reset, one that reflected its potential as an accessible, value-forward option for everyday outdoor cooking. I rebrand, creating a bold new logo, updated color palette, and straightforward typography. The new positioning centered around the tagline "In the Now", reinforcing that FlamePro is for anyone ready to grill: no saving up, no overthinking.

Whether you're new to grilling or just need something reliable, FlamePro gets you cooking without the wait.

Following the rebrand, the product line successfully expanded into outdoor heating, landing four SKUs with Costco and broadening its presence in the outdoor living category.