Muskoka Steps Outside

This rebrand began with a unique constraint: evolve a product line from indoor electric fireplaces to a full outdoor living offering, without touching the existing logo. The brand had no real story, no identity, and no clear direction for growth. My role was to create a cohesive, compelling brand from the ground up, one that could carry the line into a new category while feeling intentional and aspirational. The result is a brand rooted in the experience of outdoor living, with a consistent voice, strong visual system, and a clear sense of purpose.