SKOLL ORIGIN

Skoll, from Old Norse mythology, is a giant wolf that chases the Sun (personified as a goddess, Sól) riding her chariot across the sky. Skoll's brother Hati chases the moon. In their persistent chase, this pair of wolves cause the daily rise and set of the sun and moon.

CONCEPT EXLORATION: SKOLL

One of several brand concepts develoned for an exclusive retailer, Sköll was an early standout. Though it didn't make the final cut, it remains one of the most compelling stories explored during the process.

Designed for a line of indoor and outdoor heating and grilling products, the concept drew inspirationfrom Norse mythology, specifically the figure of Sköll, the wolf who chases the sun. That elemental pursuit of heat and energy became the backbone of the brand narrative. Product names followed suit, referencing mythological and natural forces to create a bold, cohesive system. While the retailer ultimately selected a different direction, this concept stood out for its narrative depth and the creative possibilities it opened up.

BRAND MOODBOARD

ICON

At the center of the brand is a strong, versatile icon, designed with elemental symmetry and symbolic weight. Its forms echo throughout the visual system, influencing typography, patterns, and product markings to create a cohesive and unmistakable identity.
SEAL OF QUALITY | A PROMISE

The Skoll brand is committed to quality. It embodies many of the same characteristics of the target market hold fast to and value. Resilient. Loyal. Driven.
A leaping wolf framed by the sun, a nod to Sköll's eternal pursuit, anchors this graphic mark. The sun's angular spikes echo the wolf's icon form and reappear across the system as borders and patterns, reinforcing the brand's strength and intent.
GRAPHIC ELEMENT

Minimal mountain lines, as seen in the full form logo, serve as quiet anchor across the brand. They add a sense of place and endurance, reinforcing the elemental feel without overpowering the core visuals.
PATTERN

Drawn from the Seal of Quality, the spiked sun becomes a repeating border element. Its angular form nods to Norse geometry and the wolf's silhouette, adding rhythm and symbolic energy to layouts without overpowering them.
TEXTURE

A subtle, graphic fur texture adds organic contrast to the brand's structured geometry. Looser in form, it brings warmth and movement, balancing the rigid Norse elements with a tactile, instinctive edge.

Reliable performance, everyday ease. This line is built for consistent use with straightforward features, durable materials, and a focus on simple, effective functionality, perfect for daily cooking and heating needs, indoors or out.

Engineered for those who demand more. The Pro Line delivers enhanced performance, precision controls, and elevated materials, built to handle heavier use and more intense environments without compromising style or reliability.